LG Electronics has redefined 'Artificial Intelligence' as 'Affectionate Intelligence' to emphasize its commitment to connecting with visitors on a deeper level and providing a unique experience that truly cares about their needs. At the front of the exhibition hall, visitors are welcomed by LG's future mobility concept, 'LG Alphable,' which uses 'Affectionate Intelligence (AI).' A model of the 'LG Gram Pro' with a built-in processor also catches people's attention. In the OLED display area, one wall has real flowing water, and the opposite wall shows water through a video. Visitors can compare the two and experience the quality of LG's technology. With its LG Signature washer-dryer, LG showcased its key technologies like the 'AI DD Motor' and the 'Inverter Heat Pump' which are at the heart of its advanced washing and drying performance. There was also a camping-themed area where customers could explore 'Bon Voyage,' a customized living space designed for glamping. In addition, they could try out products like the 'LG StanbyMe Go' and the 'LG Cinebeam Q projector.'