LG Electronics participated in AWE (Appliance & Electronics World Expo) 2024, China's largest home appliance exhibition, held over four days at the Shanghai New International Expo Center, under the theme 'Upgrade Your Lifestyle with LG.' LG Electronics took the opportunity to showcase all of the premium products for the Chinese market in one place. They also made sure that visitors at AWE 2024 could experience LG's innovative products and technologies. In particular, they introduced many products targeting the YG (Young Generation) visitors. Along with this, LG Electronics created a space centered around ThinQ, offering a convenient lifestyle that goes beyond home appliances to meet the needs of modern customers. Customers were able to experience personalized services. LG also set up an 'IT Gaming' zone featuring OLED gaming monitors, where customers could try out real gameplay as part of their effort to connect with and attract YG fans.