ABOUT EXLAB

Brand stories, brought to life in space.

EXLAB is a spatial experience studio integrating planning, 3D design, fabrication and construction. We turn technology, gaming and lifestyle brand stories into visitor journeys and hands-on experiences.

EXLAB is a spatial experience studio integrating planning, 3D design, fabrication and construction. We turn technology, gaming and lifestyle brand stories into visitor journeys and hands-on experiences.

EXLAB is a spatial experience studio integrating planning, 3D design, fabrication and construction. We turn technology, gaming and lifestyle brand stories into visitor journeys and hands-on experiences.

Founded in 2017 · Incorporated in 2023 · 36 representative projects

LG Electronics immersive media exhibition space design and build - EXLAB

OUR STORY

Built on experience. Delivered as one team.

Led by a spatial designer with 22 years of hands-on experience, EXLAB creates exhibition, pop-up and brand spaces. Founded in 2017 and incorporated in 2023, we connect planning, design, fabrication and construction for brands including LG Electronics, Samsung Galaxy, NEOWIZ and Tencent.

Our vision

We connect brand messages with how visitors move and participate. Structure, materials and construction conditions are considered together to carry the intended experience into the finished space.

COMPANY CREDENTIALS

Company registration & credentials

Led by a spatial designer with 22 years of hands-on experience, EXLAB was incorporated in 2023 and registered as a licensed interior construction contractor in December 2025.

Registration and certification documents supporting our business operations.

Licensed Interior Construction Contractor
LICENSE

Licensed Interior Construction Contractor

Registered in Gangnam-gu, Seoul · Dec 2025

We take full accountability from initial concept to on-site completion. As a licensed interior construction contractor in Korea, we integrate planning, 3D spatial design, fabrication and construction under one team.

Government-Recognized Corporate R&D Department
R&D

Government-Recognized Corporate R&D Department

Korea Industrial Technology Association (KOITA) · Recognized Aug 2026

We develop exhibition engineering data platforms, including EXCAD, our proprietary 3D spatial design and real-time bill of quantities (BOQ) and cost estimation engine.

R&D

Clearer design reviews. Shared project information.

Our in-house systems help clients and our team work from the same records and connect design decisions with quantities and costs.

EXOSClient project workspace

Quotes, contracts and project files in one place.

Review your inquiry, quotation revisions, contracts and project files in a shared workspace. Discuss changes with our team using the same project records.

  1. 01Project inquiry
  2. 02Quote & contract review
  3. 03Progress & file sharing
Open EXOS Client Portal →
EXCADIn development

Connecting 3D design with quantity and cost reviews.

We are developing a proprietary engine to review bills of quantities (BOQ) and costs from spatial design data. Its aim is to help assess how design changes affect fabrication scope and budget.

  1. 013D spatial design
  2. 02Quantity review
  3. 03Cost review

EXCAD is in development. Our team confirms final quotations after reviewing materials, fabrication specifications and site conditions.

Support for your project in Korea

Korean–English project coordination

Discuss briefs, drawings and project updates in Korean and English, with shared files and records through EXOS.

Venue requirements & build documents

Review move-in schedules, construction rules and required build documents for venues such as COEX, KINTEX and BEXCO.

Fabrication & installation coordination

Coordinate fabrication and installation around the agreed project scope. Equipment hire and related costs are confirmed per project.

On-site schedules in KST

Coordinate installation and dismantling schedules with our Seoul team in KST (UTC+9).

Venue sourcing, bookings and separate permit services are agreed for each project.

LG Electronics WIS 2024 exhibition booth design and build - EXLAB
WIS 2024 · LG ELECTRONICSMedia, light and structure — designed as one.
FOUNDER & CEO

Grey Shin

Grey leads the planning, design and construction supervision of exhibitions, pop-up stores and brand experience spaces. His portfolio includes work for LG Electronics, Samsung, Neowiz, Tencent and CJ Freshway. He brings design expertise and hands-on site experience to every EXLAB project.

We create spaces that serve your brand’s goals, taking responsibility from the first idea to the final day on site.

Grey Shin
AWARD · KIDP
39th Korea Industrial Design Exhibition, Minister of Education Award
AWARD · BCCI
23rd Busan Industrial Design Exhibition, Kukje Construction Award
AWARD · KINPEX
31st Korea Invention Patent Exhibition, Gold Prize
PATENTS
Two patents filed and registered (2013)
Founded EXLAB in 2017
CHEONGDAM-DONG, SEOUL

Based in Cheongdam, Gangnam, Seoul.

From initial brand briefings and material reviews to on-site inspections, our studio collaborates closely with clients at every stage of the project.

STUDIO
EXLAB Corp. 3F, Building 405, 3 Seolleung-ro 134-gil (Cheongdam-dong), Gangnam-gu, Seoul, Republic of Korea
A five-minute walk from Exit 4, Gangnam-gu Office Station (Line 7)

WHY EXLAB

A clear idea. A complete delivery.

One connected process

Planning, design, production and construction work as one continuous process, keeping the finished space close to the original idea.

Built around your brand

We turn game worlds, technology stories and lifestyle ideas into spaces people can experience firsthand.

Experience across markets

From Korean exhibitions and pop-ups to AWE in Shanghai and projects in Singapore, we adapt each space to its setting.

START A PROJECT

Let’s plan your next space.

Tell us your schedule, venue, scale and visual references. We’ll help shape the right approach for your project.

EXLAB Corp. · Representative: SHIN Yong Yun · Business Registration No. 532-86-02848
3F, Building 405, 3 Seolleung-ro 134-gil (Cheongdam-dong), Gangnam-gu, Seoul, Republic of Korea

© 2026 EXLAB. All rights reserved.

Email: ex@exlab.co.kr

EXLAB Naver Blog
EXLAB YouTube
EXLAB Instagram
EXLAB Naver Blog
EXLAB YouTube
EXLAB Instagram
EXLAB Naver Blog
EXLAB YouTube
EXLAB Instagram