LICENSE
Construction Business Registration
Interior construction · Gangnam-gu, Seoul · Dec 2025
We turn product stories into spaces people can experience.
Strategy, 3D design and construction, coordinated from start to finish.
View a preliminary estimate or request a formal quote. No account needed.
CLIENTS
We create tailored brand experiences across home appliances, F&B, gaming and entertainment.
PROJECT HIGHLIGHTS
Project scale and on-site figures from spaces designed and built by EXLAB.
Tell us your dates, venue, expected footprint and the experience you want to create.
We’ll review the design direction and practical requirements, then respond within three business days with an initial estimate and next steps.
CORE VALUES
01 / TECHNOLOGY
We design structures, lighting and media as one system for product demonstrations. Experience with LG at WIS and AWE informs how we connect product requirements with visitor flow.
02 / IMMERSION
We translate a game’s visual language and defining scenes into experiences, photo zones and interactions. Projects for NIKKE and BrownDust2 shape how we design for movement, dwell time and participation.
03 / EXECUTION
We coordinate planning, 3D design, structural review, fabrication, installation and site supervision. Managing handovers and changes keeps design intent, schedule and quality aligned.
CASE STUDIES
Explore the scope and execution behind our tech exhibitions and IP experiences.
TECH EXHIBITION
Client · LG Electronics
March 14–17, 2024 · Shanghai New International Expo Centre
EXLAB scope · Spatial design · Exhibition layout and visitor flow · Build
Premium appliances, ThinQ living spaces and IT gaming formed one exhibition journey. Product functions were presented through connected scenes of everyday life.
180 booth units · 4 exhibition days
Explore project ↗
GAME & FANDOM
Client · Tencent / IP developer · Shift Up
December 5–7, 2025 · KINTEX, Ilsan
EXLAB scope · Spatial design · World-inspired environments · Build
Blue lighting and snowflake details brought the winter update “Ark Express AZX” into physical space. Interactive experiences and displays invited fans into the world of the game.
Approx. 15,000 booth visitors over 3 days
Explore project ↗
GAME & FANDOM
Client · NEOWIZ
May 22–25, 2025 · KINTEX Exhibition Center 1
EXLAB scope · Spatial design · Lounge and photo areas · Build
Oversized characters, a lounge and photo areas created a place for fans to spend time in “Yukdori Land.” Experience, queue and visitor routes supported game demos and live programs.
4 event days · Lounge and photo areas
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BRAND POP-UP
Client · Samsung Electronics
July 24, 2024 · Global Fair, Everland
EXLAB scope · Spatial design · Sculptural displays and photo zones · Build
Bao Family characters and the folding form of Galaxy Z Flip6 shaped sculptures and photo zones. Outdoor and indoor spaces connected fan engagement with product discovery.
Photo-zone sculpture up to 7 m tall
Explore project ↗
BUSINESS AREAS
We plan, design and build trade exhibitions, game and fandom spaces, brand pop-ups and showrooms, and promotional events in Korea and overseas.
2017
Designing exhibitions since 2017
Incorporated in 2023
22 yrs
Our founding designer’s
industry experience
Licensed
Contractor
Registered for interior
construction in Korea
Cheongdam
Seoul
Studio in Gangnam's
Cheongdam-dong
LICENSES & CERTIFICATIONS
Designed and built by a licensed team.
Building an exhibition booth or pop-up store is interior construction work under Korean law. EXLAB is a registered interior construction contractor, so we build what we design and take full responsibility for it.
CERTIFICATION
Startup Company Certificate
Ministry of SMEs and Startups · Valid 2026–2029
R&D
Corporate R&D Department
Korea Industrial Technology Association (KOITA) · Recognized Aug 2026
Our R&D covers 3D spatial design and exhibition engineering data platforms, including EXCAD, an engine for real-time quantity takeoffs and estimate generation.
FOUNDER & CEO
Grey Shin
Grey leads the planning, design and construction supervision of exhibitions, pop-up stores and brand experience spaces. His portfolio includes work for LG Electronics, Samsung, Neowiz, Tencent and CJ Freshway. He brings design expertise and hands-on site experience to every EXLAB project.
We create spaces that serve your brand’s goals, taking responsibility from the first idea to the final day on site.
Grey Shin
AWARD · KIDP
39th Korea Industrial Design Exhibition, Minister of Education Award
AWARD · BCCI
23rd Busan Industrial Design Exhibition, Kukje Construction Award
AWARD · KINPEX
31st Korea Invention Patent Exhibition, Gold Prize
PATENTS
Two patents filed and registered (2013)
Founded EXLAB in 2017
CHEONGDAM-DONG, SEOUL
Our Cheongdam studio.
Based in Cheongdam-dong, Gangnam, our Seoul studio supports close collaboration at every stage, from brand meetings and material reviews to site visits.
STUDIO
EXLAB Corp.
2F, 3 Seolleung-ro 134-gil
(Cheongdam-dong)
Gangnam-gu, Seoul, Korea
A five-minute walk from Exit 4, Gangnam-gu Office Station (Line 7)
Planning your next exhibition or pop-up?
Enter your contact and project details to view an instant preliminary estimate or request a formal quote from our team. Neither requires an account. Formal estimates are sent by email.
Project InquiryPreliminary or formal quote · No account neededDownload our company profile
Tel. +82-2-515-8687 · ex@exlab.co.kr