3–4 December 2022 / KINTEX, Ilsan EXLAB designed and built the Kakao Games booth at AGF 2022. A stage, game experience areas and photo zones brought the distinct worlds of Umamusume: Pretty Derby and Eversoul into one exhibition space. Umamusume’s vivid colours and Eversoul’s Christmas theme informed the spatial design and graphics. Large media walls and visitor routes connected the exhibitions with the live stage programme.