To celebrate the launch of the 4K laser projector 'EH-LS650W', Epson set up a promotion zone along with an experience zone where visitors could enjoy themed content using Epson's home and business projectors. Through this pop-up store, Epson aimed to showcase its technology not only to general customers, but also to professionals in entertainment, arts, Education, and business. The first floor of the pop-up store was designed like a living room and drawing room, where visitors could explore the key features of the new 'EH-LS650W'. In the basement, five themed projector zones were set up like gaming, home theater, music, camping, and media art. In the Gaming Zone, visitors could try out interactive sports games. In the Home Theater Zone, they could enjoy movies in high resolution and vibrant color across various genres. The Music, Camping, and Interactive Media Art Zones were tailored to the tastes of the MZ generation, offering stylish photo zones where guests could take and print unique, Instagram-worthy shots. Altogether, the space offered a fun and immersive way to experience Epson’s projectors in everyday life.