Event: GMC Sierra Denali Korea Roadshow
Period: July 15–August 15, 2022 · touring by location
Venues: Galleria Timeworld, Daejeon / Surffy Beach, Yangyang
The Bay 101, Busan / Jeju / Starfield Hanam
Spatial elements: vehicle display platforms, dimensional signage, brand objects and information desks
A touring pop-up exhibition introducing GMC’s full-size Sierra Denali pickup. The display spaces brought the vehicle close to visitors across urban plazas, beaches and shopping malls.
Display platforms, dimensional SIERRA signage, GMC brand objects and information desks were arranged around the vehicle. From red patterned platforms on the beach to restrained finishes in urban and indoor settings, each stop adapted the presentation to its surroundings.
